Would you like to know how to make money on Instagram?
In this article, you are going to learn the secret formula used to generate income from your Instagram account. Granted, it’s nice to have liked for a nice photo on your Instagram feed.
But when you consider Kim Kardashian making up to $ 500,000 for those same types of photos, learning how to make money online with Instagram doesn’t seem like such a bad idea. Let’s review the different ways to generate income with this social network …
The first step in a financially successful Instagram profile is choosing a theme for your account.
First Strategy Post sponsored content
One of the easiest ways to make money on Instagram is to do sponsored content.
What is it exactly? Simply an article or a post that allows a professional of a website or an Instagram account to earn a profit on a product sent by the brand. Some sponsored content is worth more than others!
Please note, not everyone can post sponsored content. Indeed, you must already have a certain number of followers on Instagram and a real community. It is necessary to be liked by others on the Internet, which is not necessarily easy.
You can be yourself when posting sponsored content, but remember that brands expect a return on investment. The upside is that you don’t have to create a service or a product, you just have to brand it.
Sponsored content does have some drawbacks: not all brands are created equal. And when you start, it is certainly not the most powerful that will come your way. Also, pay attention to the different contracts you accept. Like everywhere, some are more honest than others.
Note also that the different brands that approach you must be in line with your values. Indeed, it is your image that is at stake and Internet users appreciate authenticity more. In other words, don’t just think about the financial side. Easy to say…
We will give you the techniques to become an Instagram influencer simply and effectively. You only need a few steps to get started:
Step # 1: Choose a niche
You are the forerunner of your own brand. You must therefore be sure to love it and enter a niche that suits you. Note also more than half of the brands say they prefer micro-influencers, whom they find much more authentic. So you have a card to play!
Step # 2: Earn the trust of Internet users and increase the audience.
82% of influencers on Instagram have between 15,000 and 100,000 followers on their favorite social network. If you’re not there yet, don’t panic! There are techniques for you to easily and quickly increase your audience. Post regularly and don’t forget to post content that matches your target audience. This is one of the best ways to increase your audience.
Step # 3: Partner with brands
There are two ways to do this: you can canvass brands perfectly, but you will have to be (really) convincing during your presentation. So think about your arguments. Or you can simply sign up for an influencer marketing platform.
Step # 4: Publish Content Completely Transparent
It is best to give the names of the brands you work with. Use hashtags and the various tools that Instagram offers for advertising.
So you will understand, making money on Instagram is quite easy through sponsored content. But there are other ways that you can perfectly think of.
Second Strategy: Embark on the Affiliate Marketing Adventure
Affiliate marketing is also a great way to make money on social media, especially Instagram. Unlike sponsored content, you make your audience much less aware.
Note also that you will not be paid on your sales, but indeed on the sales of your followers. In other words, you share a very specific link, and all customers who click on it and purchase a product or service through that link will earn you money. Typically, this represents a percentage of the revenue generated by the brand.
However, there is one major downside to affiliate marketing – you really need to develop a solid strategy. It’s pretty hard to make a living from membership if you don’t have a solid strategy behind it.
Be aware that affiliate marketing has a rather bad reputation, especially because of some advertisements that can be fraudulent.
Rest assured, more and more people are deciding to buy products or services on Instagram. So now is the right time to get on the network.
Let’s find out together the different steps to do affiliate marketing on Instagram:
Step # 1: Find a niche that suits you
So you can be much more product-oriented than anything else. If you are just starting, you still have the luxury of choosing what type of product/service you want to be affiliated with. (example dog)
Step # 2: Find brands to affiliate with
You can try to join a brand directly or join an affiliate network. Obviously, it is possible to go both to hope to earn as much money as possible. But what is an affiliate network? Quite simply, it is a platform that manages the connection between companies offering affiliation and influencers who are looking for products to join.
Step # 3: Post an article related to the product
You need to be transparent in general when you affiliate with a product or brand. Keep in mind that your authenticity will pay off.
If you want to make money with Instagram this way, think carefully about your strategy. Then all you have to do is take the plunge.
See post related to affiliate marketing
Third Strategy: Sell your own products
The last strategy is to sell your own products and therefore build your brand. Know that you can sell products as well as services. A big advantage, it is now possible to create an online store quickly and easily. We can take the example of Etsy for e-commerce.
Let’s find out together the different steps to follow so that you can sell your own products effectively:
Step # 1: Imagine your product
Go for a product/service that you know inside out, which will be easy for you to create. He must resemble you, and convey values that are important to you. Very often it is better not to follow fashion and trends. Stay focused on your goals and believe in your product.
Step # 2: Build Your Product
Do not hesitate to contact different suppliers, if only to obtain and compare quotes. In the same way, the choice of suppliers must really match your values and your convictions.
Step # 3: Set up your Instagram account
Indeed, if you want to sell products through the network, you must install the different configurations that correspond to a business account. It may sound silly, but sometimes you can forget to show the “buy” button on a post. In this case, the shortfall is enormous. Also, don’t forget to create a catalog so that everyone can see all of your products.
Step # 4: Develop your e-commerce strategy
Set up a website that will reassure your customers about delivery times, payment methods, or any other important information. Also, don’t forget to create a landing page. This will allow your customers to complete their purchases simply and efficiently.
Step # 5: Post your products on your Instagram account
Remember to carefully study the performance of your posts. This will tell you what is working and what is not. Instagram has many very intuitive analysis tools that should not be overlooked.
Step # 6: Process your orders
Depending on the products you are going to sell, you may or may not subcontract the logistics part to a third party. Either way, it is essential to properly manage the first orders, on time. This will allow you to keep your customers, but also to earn more.
Used well, Instagram is an important lever if you want to sell your products and make money on social media quite easily.
Final Thoughts on making money on Instagram
To conclude this article, here are some additional tips to best prepare your project: You have to know your worth. If you are getting started on social media, it is most likely due to your great confidence in yourself or your goals.
Note also that an influential person must know certain things, such as the rate of publication compared to the number of subscribers or what is the price to pay to distribute a brand. It is also important to know how to negotiate prices with brands in the case of sponsored content.
Always keep an eye on your competition.
Watch them and refine your position to hope to gain market share. There is software to install a watch on your direct competitors, in a very simple way.
Respond quickly to customer inquiries.
You will certainly be the first to appreciate having a quick response. Be responsive and therefore do the same with your audience. Currently, 71% of people expect a response within an hour.
Always be professional.
This is the basis! As an influencer, you can’t be late on your deadlines or just ignore a contract, for example.
Don’t buy fake followers.
There is no point in buying fake follower accounts just to look like you have a bigger audience. You are only going to lose money and credibility.
Use Instagram tools to save time.
Example: You will be able to automate your posts, which will help you as your business grows. There are dozens of handy tools for all kinds of things to do.
Promote on other channels. You will reach more people and you will undoubtedly make more sales. Depending on your product or service, consider using the networks corresponding to your audience: Facebook, Linked In, YouTube, Pinterest, Snapchat, etc.
It’s a fact, Instagram can really make you money. Nevertheless, it takes patience, being transparent, authentic, and above all having an excellent strategy.
We hope we have guided you as well as possible, it’s up to you to play!
Remember that ultimately, brands want an ROI on their Instagram marketing efforts. They want sign-ups or sales. So, whether you have 1,000 or millions of followers, focus on creating authentic content and building a community of engaged followers. This will help make it very appealing for brands to work with you.
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All the Best, take care!