How to use Pinterest to grow your Business?

How to use Pinterest to make money?

We all know Pinterest is very popular and especially with women. But can we use this medium to make money? As on any social network, it is possible. How to use Pinterest for business?

Let’s decipher together the profiles that you can find there, and the actions to be taken to be visible on this network.


How to use Pinterest for business

Why should you take Pinterest seriously?

Between 2012 and 2013, more than 20% of American adults used Pinterest – more than Twitter and Instagram. In addition, during the year 2019 in the United States, Pinterest gained 88 million monthly active users!

Over 80% of Pinterest users are women.
Customers spend more money on a suggestion from Pinterest than on a suggestion from any other social network.
The average order amount after a Pinterest suggestion is $ 80.54. Facebook comes in second with an average amount of $ 71.26.

70% of the suggestions on Pinterest are user-generated.
Over 80% of images posted on Pinterest are shared. The proof that this social network works very well in terms of a viral phenomenon.

Today, Pinterest is ranked as the third-largest social network in the United States, just ahead of Snapchat, which was overtaken at the end of 2019.

The platform is used by over 250 million people around the world; and offers plenty of opportunities to make a lot of money fast if you do it right. The more range you have, the greater the potential.

Did you know that the new social network TikTok reports 80 million monthly active users in the United States against 86 million for Snapchat and 88 million for Pinterest (+ 8% compared to last year)?

But for TikTok, if you are Canadian you can get followers on TikTok but you can’t make money.  But that has changed! 

The money comes from advertising collaborations, and not from TikTok as the platform itself.

The 4 mentalities that can be found on Pinterest

The Pinterest experience can be broken down into a grid with 4 segments:

  1. I just watch
  2. I might be able
  3. I refine my choice
  4. I know what I want

Behaviors that vary according to time (future and present) and need (defined or undefined). The Pinterest user goes through 4 steps:

Step 1: the user looks and does research
Step 2: the user finds inspiration
Step 3: the user refines his choice
Step 4: the user decides

Technically, we are talking about emotional behavior VS logical behavior when it comes to sharing content. According to Nir Eyal of the journal Psychology Today:

Pinterest users only need to feel when sharing or posting images. Thought plays no role.

The platform of Pinterest is most popular with women and especially with moms. In fact, 8 out of 10 American moms have a Pinterest account or in other words, are pinners.

How do you get more engagement on Pinterest?

Every month, there are over 2 billion searches on Pinterest. Plus, 600 million monthly Pinterest searches are visual.

Think about it

Pinterest is as much a search engine as it is a social network. So consider incorporating search engine optimization into your Pinterest strategy.
So here are some tips to help you get more engagement on your account.

Use multiple dominant colors

Images with multiple dominant colors are shared 3 times more often than images with a single dominant color.

Avoid faces

Pins of brands(images) posted without a face are shared 23% more than an image with a face.

Opt for a light background

Images with a background of less than 30% are shared the most.

Choose red, orange and brown instead of blue
These colors perform better than blue at 2 to 1.

Control light, color, and saturation

Somes Images with 50% saturation is divided 4 times more than those with 100% saturation and 10 times more than those that are not saturated.

Embed videos in your account!

Between 2018 and 2019, there are 6 times more videos viewed on Pinterest! It seems that this is therefore a real plus.

What is the optimal size for an image on Pinterest?

Dan Zarella did a study of over 11,000 images posted on Pinterest. He notices that the largest images (up to 1200 pixels) are the most shared. Prefer a vertical direction.

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The most important factors to increase your followers on Pinterest.

According to an analysis of 3 million images, 45,000 users, and 38 other criteria, the 3 most important factors to gain followers are:
  1. The number of people you follow,
  2. the number of images and videos you have,
  3. and the number of albums you have.

The most popular categories on Pinterest (and the differences between men and women)

One of the most popular categories on Pinterest is “home” content. Decorating, renovating, landscaping, and buying pins will be endlessly popular. However, some trends have emerged in the year 2020 such as outdoor bars, Indian lounges, indoor water fountains, etc.

Did you know?

Women concentrate on a small number of categories. The 5 main categories occupy 56% of their activity.
Men do not hesitate to expand their categories. Their top 5 represents less than 40% of their activity.

The top 5 women are food and drink, crafts, home decor, and clothing.
On the men’s side, we also find design, art, photography, and cinema.

When is the best time to post an image on Pinterest?

It seems that it would be during the day between 2 p.m. and 4 p.m. and at night between 8 p.m. and 1 a.m.

Hoping that these elements can help you establish an effective strategy.

Please feel free to share your tips and advice on this topic with us by leaving a short comment.

Thank’s for stopping by!

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