What is Adsterra?

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What is Adsterra?

Adsterra Network is a leading digital advertising company that offers performance-based solutions for advertisers and media partners worldwide.


Adsterra is an advertising network that can be quite valuable for both advertisers and publishers.

Established in 2013. nowadays Adsterra is covering more than 248 countries, generating more than 25 billion ad impressions per month. They have 100k+ successful campaigns

They have well over 8000 publishers in their network spread throughout the globe, and they’ve been expanding each year.

Adsterra is similar to Google Adsense.

Their Mission:

The mission of Adsterra is to transform digital advertising for web, mobile, and social platforms and make it creative, unique, and engaging with the help of our modern optimization technology.  In Adsterra, they believe in taking a personals approach with each of their partners and help them grow within their business every step of the way.

In 2015 the team had grown to an impressive size of 122 employees and 2016 saw the landmark figure of 10BN monthly impressions, which is enough to make your head spin.

So let’s jump forward to look at today’s numbers and see how all this translates into real-world stats.

Adsterra by numbers and facts:

  • 30B+ Monthly Impressions;
  • 248 GEOs covered (Global);
  • 100K+ Successful campaigns;
  • 12K+ direct publishers;
  • 8K+ brands, affiliates, media agencies, and ad networks;
  • All the payment models are available: CPM, CPC, CPA, CPI, CPL, RTB;
  • Easy API integration;
  • Complex multistep system to protect partners from inappropriate traffic;
  • Full targeting inventory including rare ones (i.e. Browser versions, OS versions, carrier, user lifetime, IP targeting);
  • Retargeting.

How does it work?

Adsterra Network offers a cost per action, cost per click, and cost per view advertising options, so publishers can get paid in pretty much any way they want.

Here’s what Adsterra has:

  • Publishers must have at least 5000 impressions per month to be able to use pop-unders.
  • Publishers must have at least 50 000 impressions per month to be able to use display banners.
  • They don’t allow publishers to be in an adult or illegal content niche.

The network is valuable because it means you can decide which type of ads to based on your traffic and your typical use patterns. If you have a highly engaged audience that frequently clicks links and ads, CPC or CPA ads can be much better.  If your audience is larger but less engaged, you can still monetize them well with CPM ads.

To boil it down, CPM is the amount advertisers pay to publishers for every thousand impressions an ad generates. … To calculate the cost-per-thousand views, take the total number of impressions and divide by 1,000. Then divide the campaign budget by that number and you have your CPM

Referral Program

Adsterra has a referral program that offers 5% of the revenue generated by the publishers you referred for a lifetime (as long as the publisher remains online, of course). You can attract referrals to them via blogging, social networks, text links, and other options.

Ad Types:


  • Display banners(leader board, rectangle, skyscraper)
  • Pop-Unders
  • Interstitials
  • Direct links
  • Video banners


  • Display banners (leader board, rectangle, and skyscraper)
  • Sticky Footer
  • Pop-unders
  • Interstitials
  • Direct links
  • Push-up Ads
  • Video banners

How to boost your CPM

  1. Ensure your content is written in perfect English and try to use a register that is appropriate to your site content – whether this is more conversational for fun content or more neutral for formal content.
  2. Be aware of the latest trends in site design…
  3. Optimize your site for mobile devices…
  4. Get more unique users.

The Benefit of Adsterra?

Highest CPM Rates

Monetize your every impression with 100% fill rates and competitive CPMs with customized to your needs solution

On-Time Payments

Receive your payments with our NET15 hold policy easy and always on time via a great range of withdrawal options

    • PayPal
    • bitcoin
    • Wire transfer
    • Web money
    • Paxum
    • e-Payment


We offer maximum security and protection against common malware and bad ads through our in-house and third-party fraud detection system

The Minimum Payment is $5 now!

Now they approve all publishers who meet the standards quality, volumes of traffic do not matter anymore.

Smaller payments

Adsterra have reduced the minimum payment to $5 for ePayments, Webmoney & Paxum payment systems

Pros and Cons:


  • Back URLs are provided for unsold traffic by user’s request
  • High CPM rates for mainstream traffic: popunders in the USA, Germany, and China, banners in Germany and the USA, and in-video ads in France and Germany.
  • High CPM rates for adult traffic in France, Germany, and the USA (popunder), and in video ads in Germany and the USA.
  • Dedicated customer support is available 24/7
  • Offers real-time statistics and reporting to publishers
  • Supports various ad formats including in-video and banner ads


  • Aggressive advertisements have been detected

Sites that are not Welcome on Adsterra.

Adsterra will Reject your site if any of the following applies to:

  • Sites that promote, enable, or connect to illegal activity (such as “drugs, Crimes or everything that approach those niche.”) or any illegal content.
  • Sites that promote hate based on race, religion, ethnicity, or political affiliation will not get approval.
  • Any sites that promote or enable the abuse, physical harm, and defamation of others.
  • Sites with false advertising, illegal advertisements, and deliberate misrepresentation of promoted material.
  • Sites that distribute Spam(unsolicited emails) or engage in chat and forum abuse, inappropriate newsgroup postings, or cyber-bullying. Hacking and Phreaking not accepted.

Terms, Conditions, and Other Notes from Adsterra:

The terms and conditions are designed to maintain the safety and quality of their network.

  • Sites must be complete with content. In other words, sites that are under maintenance or unavailable will be rejected.
  • The website cannot be overstuffed with advertisements
  • Sites with too few posts or too many blank pages will be rejected.
  • Sites cannot have 15 or more banners and 5 or more popunders.
  • Sites determined to be popunder of banner farms will be rejected.

Final Thoughts.

I recommend using Adsterra in conjunction with one other network (like media-net, google Adsense, VigLink, etc…)

Some say to use Adsterra for their pop-unders, but I prefer to put the code they send you to put on your website (body or widget). Eventually, your site will be able to only sell advertising products directly at premium rates and you can drop other ad networks entirely, but until then, Adsterra is a pretty good option. Right now on my site, I have Adsterra, VigLink, and media-net.

Thank you for reading my review on Adsterra, if you decide to register click on the link here. 

All the best!


Affiliate Disclosure: This post may contain affiliate links which means I may earn a small commission if you purchase anything through one of the links. However, this will not affect what you pay!

8 Replies to “What is Adsterra?”

  1. Adsterra is perhaps one of my favorite AD networks ever, and there’s a reason for that.

    I made my first $1000 with their help and kickstarted my journey to become the affiliate I am today.

    I highly recommend it. It is undoubtedly the number one network if you’re considering popunders, but I also advise you not to sleep and try out the other ad formats as well.

    Thanks for sharing this review, Lyne. I’m sure a ton of people will benefit from it.

    As always, stay safe and know that I wish you the best of luck!

    1. Hello Gorjan, I’m happy that you think that it’s a great PPC advertiser, but to be able to have popunders you need to have an audience of 1k before they authorise popunders. Thank you for your comment I appreciate it

  2. Lyne,

    I’ve never heard of Adsterra. Do you have to have a lot of traffic period to have them display ads on your site? I’m still pretty new and I don’t think I get more than 100 visitors to my site right now per month.



    1. Hi Katrina, no you can apply right away you’ll have the choice of one or 2 ads and it works, but for the popunder “pup-up” they ask that you have at least 1k followers, but you can apply at the beginning of your website
      Thank you for your comment

  3. Adsterra looks like a good way to monetize your website. I am currently using Google Adsense and although it looks good and I like it, I am not happy with their payment options. Recently they sent me an email telling me that I can only get paid for all the clicked ads if I type in a pin they are supposed to have sent me. I have never received an email with said pin, so if this doesn’t get resolved soon, I think I am going to get Adsterra.

  4. Adsterra looks like a legit option. I don’t have a lot of traffic though. I am afraid that if I place ads, the fiew visitors I have will get distracted. Should I use Adsterra now or should I wait to gain more popularity?

    1. Hi Delyana, Of course, it is up to you to see if you want to put it on your site but Adsterra accepted small business without traffic before you need to have 1k or 5k to have Adsterra but not to help small business they change their policy. When you gain more and more traffic you can change it to popunders and they pay more for popunders. It’s a network similar to Google AdSense,
      Thank you

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