Write a Good Introduction for your blog post?
A good introduction to a blog post will allow you to immediately add value to your audience. It helps to arouse curiosity to make you want to read more and also plays a role in SEO. In short, it’s a super powerful 3 in 1 paragraph.
Writing a good introduction to a blog post is, thus, an important step in the writing process. Yet it can be overlooked. Personally, I know that if I am tired or in a rush, I will tend not to think about my intro. And chances are that you too find yourself in this situation on a regular basis!
So what should you think about in the introduction to your blog posts? When to write it? What elements can you add to make it look great? Here are all my tips on the subject!
The two main elements for the introduction of a blog post
The hook – on how to write a good introduction
The problem – on how to write a good introduction
An effective blog post is one that answers a problem your audience is having. And who says the problem, says problematic. If you’ve ever written essays, this is bound to remind you of something.
The most basic formulation of a problem is to ask a question, quite. It doesn’t have to be but doesn’t try to do “better” by avoiding the issue. In a blog post, I find the question has the merit of getting to the point and being effective. We know that the reader can leave very, very, so keeping it simple and efficient is always a good idea.
Optimize the introduction of a blog post
SEO in the introduction of a blog post
The main action is to use your keyword, of course. The main keyword of your article should appear as quickly as possible. It has to be in the first paragraph and if you put it in the first sentence, even better.
By doing this, you set the scene right away, and you help Google understand that these are the words that matter. You can also bold your keyword to make it even more prominent.
Add a call to action
Optimization is not just about SEO! Your blog post introduction can also be optimized to convert your audience. And in particular to increase subscriptions to your newsletter.
This is not a cold sale, that comes out of nowhere, and indeed surely wouldn’t be relevant. On the contrary: you add even more value, by offering even more content to help your audience. And that’s great!
How to write a good introduction?
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